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Keywords: 预体验
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Journal Articles
Journal:
Tourism Review
Tourism Review (2025) 80 (8): 1558–1577.
Published: 24 February 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Visual abstract 元宇宙中旅游预览和旅游预体验的感官营销：对目的地旅游意向的影响 目的 本文分析视觉、听觉和触觉对旅游元宇宙预览和预体验的影响, 并比较元宇宙预览和预体验对访问意愿的影响。 设计/方法/方法 172人样本回答了关于他们之前与旅游元宇宙互动的在线调查 - 104人有过旅游元宇宙预览, 68人有过旅游元宇宙预体验。然后, 研究分析了旅游元宇宙预体验的一个案例, 以加强和...
