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Keywords: Autenticidad de la marca
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Journal Articles
Journal:
Tourism Review
Tourism Review (2022) 77 (3): 751–779.
Published: 15 February 2022
... marca y voluntad de volver a visitar：El papel mediador de la satisfacción del turista y el papel moderador de la familiaridad con el destino Resumen Propósito este estudio tiene como objetivo explorar las relaciones entre el valor de la marca de destino, la autenticidad de la marca y la...
