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Keywords: Benefit appeals
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (1): 294–316.
Published: 31 October 2024
... function as ecological measures, helping to reduce the negative environmental impact. This study aims to explore how benefit appeals (BA) within the aviation industry impact tourists’ carbon offset payment intentions (COPIt). Design/methodology/approach In Studies 1 and 2, scenario-based experiments were...
