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Keywords: Big Five personality traits
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Journal Articles
Tourism Review 1–21.
Published: 05 February 2026
... to reader diversity, using an AI-based approach. Design/methodology/approach A five-step methodology was developed: (1) extraction of 997 English-language TripAdvisor reviews from nine five-star luxury hotels in Barcelona; (2) simulation of readers high in each Big Five personality trait through persona...
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