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Keywords: Brand codestruction
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Journal Articles
Journal:
Tourism Review
Tourism Review (2025) 80 (2): 586–600.
Published: 27 August 2024
... study indicates that stakeholder reactions to destination brand communication trigger online comments evolving within both the inner and outer tourism system. The discourse subjects, in turn, reflect both user-generated content of brand cocreation and brand codestruction. The findings expand literature...
