Keywords: Brand identity
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Journal Articles
Tourism Review (2022) 77 (5): 1322–1332.
Published: 10 June 2022
... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand identity Co-creation Branding Community Place brands 品牌识别 共同创造 品牌建设 社区 地方品牌。 Identidad de marca Cocreación Valor de marca Comunidad Marcas de lugar The state...
Journal Articles
Tourism Review (2010) 65 (2): 52–60.
Published: 27 July 2010
...Saila Saraniemi Purpose The purpose of this paper is to propose a model for destination identity and value system. It aims to use a case study to illustrate a destination brand identity development process in a national tourism office (NTO). Design/methodology/approach The single case study...

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