...Yan-Kai Fu Purpose This study aims to examine the mediating and moderating processes that link airline brand image to passenger loyalty through perceived value. Design/methodology/approach The research participants were Taiwanese passengers with experience travelling abroad by air. Structural...

... hypothesised model. The 4D model consists of four facets: assurance-responsiveness, tangible facilities-empathy, reliability and reliability-quality of directions. Also, the results indicate that brand image loaded onto two dimensions named as “physical environment” and “people characteristics”. The structural...

... awareness on perceived brand image, perceived brand quality and perceived value; the impact of perceived brand image on perceived brand quality and brand loyalty; and the impact of perceived brand quality on perceived value and brand loyalty. Design/methodology/approach – The conceptual model...

...Hee Youn Kim; Ji‐Hwan Yoon Purpose The purpose of this paper is to analyze the Korea tourism brand image in a popular tour guidebook, Lonely Planet Korea and to provide an objective insight for examining destination image. Design/methodology/approach To achieve this goal, this study used...

... influence the “brand image” of a city. Based on the current definition of brand image and on a historical overview of the features of Chinatowns, a comparative model was elaborated to understand how the spaces created by Chinese immigrants can influence the tourism and hospitality industry and contribute...

... economy Innovating policy Brand image Quality standards Life cycle products Meta economic New co‐branding Learning mix Kowledge management Proximity law Quality circle Brainstorming © Emerald Group Publishing Limited 2004 Ch. Coglievina: Small is still beautiful: Tourist trade SME's...