... Brand image Brand loyalty Dead sea destination International tourism Tourism service quality Research on tourism destination loyalty has received scholarly interest in service marketing literature (Vinh and Long, 2013 ; Kim et al., 2013 ; Gallarza et al., 2013). Previous...

... awareness on perceived brand image, perceived brand quality and perceived value; the impact of perceived brand image on perceived brand quality and brand loyalty; and the impact of perceived brand quality on perceived value and brand loyalty. Design/methodology/approach – The conceptual model...