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Keywords: Brand management
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Journal Articles
Journal:
Tourism Review
Tourism Review (2012) 67 (4): 3–11.
Published: 26 October 2012
... of the Chinese market in the world tourism arena. Co‐branding Hospitality industry China Hotel industry Hoteliers' perceptions Hotels Brand management The purpose of this study is to explore Chinese hoteliers' perspectives on co‐branding between hotels and other brands. China is considered...
Journal Articles
Journal:
Tourism Review
Tourism Review (2011) 66 (3): 14–24.
Published: 20 September 2011
.... © Emerald Group Publishing Limited 2011 Place branding Nation branding Identity Image Co‐creation Finland Brand management Countries In fall 2008, the Finnish Foreign Minister Alexander Stubb appointed a high‐level delegation to lead efforts to develop a nation brand for Finland...
