...Miguel Martim Leal; Beatriz Casais; João F. Proença Purpose This study aims to explore the role of local community in tourism co-creation. Despite the importance of internal stakeholders, there is a dearth of research on the process of place branding co-creation with the local community...

...Arja Lemmetyinen; Darko Dimitrovski; Lenita Nieminen; Tuomas Pohjola Purpose The aim of this study is to examine cruise destination branding as a new resource for a region to promote an area as a differentiated cruise destination. The authors specifically study how the perceived brand awareness...

... a quite dominant role in tourism. The different types of national park regions require different strategies of destination management. As one strategy a corporate identity and policy for creating and establishing a touristic brand “German National Parks” is proposed. © MCB UP Limited 2003...

...Arvid Flagestad; Christine A. Hope This paper presents some aspects of branding the Scandinavian snow tourism product. The authors argue that the Scandinavian suppliers to the non‐Nordic market need a stronger image and more distinct differentiation, and that a Scandinavian umbrella brand might...

... precisely, and against this background to discuss the opportunities and risks involve in positioning destinations and giving them a clear profile. © MCB UP Limited 1998 Branding Strategic fields of business Positioning 6 Revue de Tourisme - The Tourist Review - Zeitschrift für Fremdenverkehr...