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Keywords: Brands
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Journal Articles
Journal:
Tourism Review
Tourism Review (2011) 66 (1-2): 90–106.
Published: 10 May 2011
...C. Michael Hall; Tanja C. Boga; Klaus Weiermair Purpose The purpose of this paper is to serve as an introduction to the usefulness of means‐end chain (MEC) theory and analysis for branding in health tourism. Design/methodology/approach An online survey was conducted within the transnational EU...
Journal Articles
Journal:
Tourism Review
Tourism Review (2010) 65 (2): 52–60.
Published: 27 July 2010
...Saila Saraniemi Purpose The purpose of this paper is to propose a model for destination identity and value system. It aims to use a case study to illustrate a destination brand identity development process in a national tourism office (NTO). Design/methodology/approach The single case study...
