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Keywords: Central route
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Journal Articles
Journal:
Tourism Review
Tourism Review (2021) 76 (3): 614–638.
Published: 22 February 2020
.... Moderating effects of tourists’ preferred route in decision-making reveal that the effect of IPS on WPM intention is more influential for those with high central route preferences than those with low central route preferences. While the effects of INPS and IPS on WPM intention is more determinative for those...
