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Keywords: Change strategy
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Journal Articles
Reengineering destination marketing organisations: The case of Switzerland
Available to Purchase
Journal:
Tourism Review
The Tourist Review (1998) 53 (3): 4–17.
Published: 01 March 1998
... market oriented structure. The association of swiss tourism managers decided to follow a destination management approach that will lead to corresponding tourism structures. A proposition for such structeres has been presented last year. © MCB UP Limited 1998 Change strategy 4 Revue de...
