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Keywords: City brand attractiveness
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (3): 703–718.
Published: 11 September 2023
... research and cluster sampling, study data was collected from 330 international tourists who visited six Iran cities. The research model is tested using partial least square structural equation modeling. Findings According to the results, city brand attractiveness, city brand identification and memorable...
