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Keywords: City brand love
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (3): 703–718.
Published: 11 September 2023
...Davood Ghorbanzadeh Purpose Drawing on the literature on brand–consumer relations in an attempt to apply the concept of brand love to a city tourism destination, this paper aims to explore the antecedents and consequences of city brand love. Design/methodology/approach Based on quantitative...
