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Keywords: City brand memorable experience
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (3): 703–718.
Published: 11 September 2023
... tourism experience. The findings of a study by Ardyan and Susanti (2018) suggest that urban attractiveness can influence the tourists’ memorable experience of a city. Accordingly, we assume: City brand love City brand attractiveness City brand identification City brand memorable experience...
