... in this field is growing significantly. Cluster analysis using the co-citation of references method resulted in four broad research areas: risk in adventure tourism, adventure tourism motivation, adventure tourism experience and adventure tourism product development. Originality/value The study acts...

... Do accept that market segmentation is exploratory. Do spend a lot of time ensuring you collect high-quality data. Don’t use ordinal data. Don’t use correlated variables. Do ensure your sample size is large enough. Don’t use factor-cluster analysis. Do conduct data structure analysis. Don’t complicate...

... The information was obtained through a survey addressed to Spanish women who were married or lived with their partner. Data were used to perform two types of analyses: scales validation and cluster analysis. Findings Three different groups have been found depending on the importance the women give to pre...

... being prevention. “Normal cure guests” aim to heal their illness. © MCB UP Limited 2000 Health tourism Cluster analysis Marketing solutions 2 6 Revue de Tourisme - The Tourist Review - Zeitschrift für Fremdenverkehr 2/2000 WELLNESS-TOURISMUS: EINE ANALYSE DES SCHWEIZER MARKTES UND...