... is used to construct composite competitiveness indicators, followed by hierarchical cluster analysis to identify tourism profiles. Secondly, an output-oriented data envelopment analysis ( CCR model) assesses the efficiency with which regions transform tourism resources into outcomes. Findings...

... was performed to comprehensively review the adventure tourism publication. Findings The findings show that publication in this field is growing significantly. Cluster analysis using the co-citation of references method resulted in four broad research areas: risk in adventure tourism, adventure tourism...

... Do accept that market segmentation is exploratory. Do spend a lot of time ensuring you collect high-quality data. Don’t use ordinal data. Don’t use correlated variables. Do ensure your sample size is large enough. Don’t use factor-cluster analysis. Do conduct data structure analysis. Don’t complicate...

... The information was obtained through a survey addressed to Spanish women who were married or lived with their partner. Data were used to perform two types of analyses: scales validation and cluster analysis. Findings Three different groups have been found depending on the importance the women give to pre...

..." aim to heal their illness. Key words: Health Tourism - Cluster Analysis - Marketing Solutions Résumé La notion de Wellness est aussi dans le tourisme suisse un concept très répandu. II faut pourtant tenir compte particulièrement d'une offre en expansion et d'une demande mal étudiée. La dimension de la...