Keywords: Co‐creation
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Journal Articles
Tourism Review (2025) 80 (1): 194–208.
Published: 17 January 2025
...Maria Teresa Borges-Tiago; Sónia Avelar Purpose The evolution of co-creation reflects a shift from a firm-centric to a user-centric and collaborative approach. The purpose of this study is to explore the benefits of co-creation, its potential drawbacks and implications for the tourism...
Journal Articles
Journal Articles
Journal Articles
Tourism Review (2023) 78 (4): 1182–1202.
Published: 19 January 2023
...Resat Arıca; Betül Kodas; Cihan Cobanoglu; M. Omar Parvez; Viput Ongsakul; Valentina Della Corte Purpose Intention to re-participate in co-creation (IRCC) is an essential indication of customers to their deal proneness. Therefore, this study aims to focus on the role of trust in the relationship...
Journal Articles
Tourism Review (2022) 77 (5): 1322–1332.
Published: 10 June 2022
...Miguel Martim Leal; Beatriz Casais; João F. Proença Purpose This study aims to explore the role of local community in tourism co-creation. Despite the importance of internal stakeholders, there is a dearth of research on the process of place branding co-creation with the local community...
Journal Articles
Tourism Review (2022) 77 (4): 1116–1134.
Published: 12 May 2022
... the mediating role of tourist citizenship between value co-destruction and negative e-WOM behaviors. Design/methodology/approach By using a convenience sampling method, data were collected from 704 customers, who purchased their touristic products through co-creation. The exploratory and confirmatory factor...
Journal Articles
Journal Articles
Tourism Review (2021) 76 (2): 305–343.
Published: 03 August 2020
...Fatemeh Mohammadi; Hamid Reza Yazdani; Mona Jami Pour; Morteza Soltani Purpose The purpose of this study is to organize and analyze the existing literature on co-creation in tourism to identify the state-of-the-art studies and the research gap in this field. Design/methodology/approach...
Journal Articles
Tourism Review (2021) 76 (5): 1050–1066.
Published: 21 February 2020
...’ perceptions of the co-creation construct, their food-and-wine tourism experiences and their willingness to actively co-create in this type of experiences. Design/methodology/approach Departing from general co-creation theoretical concepts, this research explores how they can be applied in a specific food...
Journal Articles
Journal Articles
Tourism Review (2020) 75 (1): 56–60.
Published: 13 September 2019
...Tingting Zhang Purpose This perspective article aims to summarize research on value co-creation and tourism experience management from the past decades and to propose several future research priorities related to the topic. Design/methodology/approach This perspective article reviews...
Journal Articles
Tourism Review (2011) 66 (3): 14–24.
Published: 20 September 2011
...Ulla Hakala; Arja Lemmetyinen Purpose The paper aims to apply the co‐creation paradigm to nation branding in order to analyze how the identity and image of a nation brand are inter‐twined in terms of levels and dimensions, respectively. Design/approach/methodology This explorative study...

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