... and Ozcan, 2018). Graphical abstarct Artificial intelligence Bibliometrics Co-creation Co-production Customer value co-creation Consumer behavior Digital technology Feedback Logic Marketing Social networking Tourism and hospitality firms Cocreación Coproducción...

... in encounters with tourists and identifies the roles and coping strategies used by guides to facilitate service co-production. Design/methodology/approach Critical incident technique is used in qualitative interviews with 47 tour guides in Scotland, broadly representative of the Scottish tour guiding context...

... a sustainable experience which enables co-production while for the hosts fosters community resilience, intergenerational learning and improved livelihoods. The case highlights opportunities for further research into the interrelationship, dependencies and thresholds between the social and economic profit...