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Keywords: Cocreación de valor
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Journal Articles

Self-transcendent emotions as the locomotive of value co-creation in sustainable tourism: a horizon 2050 paper

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Ioannis Assiouras, Rabia Bayer
Journal: Tourism Review
Tourism Review (2025) 80 (1): 221–231.
https://doi.org/10.1108/TR-02-2024-0100
Published: 14 May 2024
...Ioannis Assiouras; Rabia Bayer Las emociones autotrascendentes como locomotoras de la cocreación de valor en el turismo sostenible: Horizonte 2050 Resumen Propósito Este artículo explica el papel de las emociones autotrascendentes (STEs por sus siglas en inglés), tales como la compasión, la...
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Journal Articles

Agritourism experience value cocreation impact on the brand equity of rural tourism destinations in China

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Gefen Zhou, Wenkuan Chen
Journal: Tourism Review
Tourism Review (2023) 78 (5): 1315–1335.
https://doi.org/10.1108/TR-11-2022-0539
Published: 11 April 2023
... plataforma indispensable de cocreación de valor. Este artículo explora la relación entre la cocreación de valor de la experiencia de agroturismo y el valor de marca de los destinos de turismo rural desde la perspectiva de los turistas. Diseño/metodología/método Se realizó una encuesta y se recogieron 602...
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