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Keywords: Cocreation value
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (3): 808–833.
Published: 15 November 2022
... proenvironmental behaviors. The “hosts” live by Buddhist concepts such as samsara that are in line with concepts such as altruism and benevolence. Most “guests” are well-behaved and try to build sincere mutual relationships with local people. Host and guest cocreate value for local sustainable tourism practice...
