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Keywords: Cocreation value
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (3): 808–833.
Published: 15 November 2022
... and try to build sincere mutual relationships with local people. Host and guest cocreate value for local sustainable tourism practice. Practical implications Tour guides can practice sustainable tourism in a leadership role or as mediators, resource managers or promoters of economic prosperity. They also...
