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Keywords: Color association
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Journal Articles
Journal:
Tourism Review
Tourism Review (2014) 69 (2): 89–110.
Published: 10 June 2014
...). The tourism industry is the second largest earner of foreign exchange, with visitors mostly coming for a vacation, business or meetings and to visit friends and relatives. Hong Kong Hospitality industry Associative learning Color association Destination brand Employee uniform Dress codes...
