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Keywords: Communication technologies
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Journal Articles
Information and communications technology and market segmentation in tourism: a review
Available to Purchase
Journal:
Tourism Review
Tourism Review (2013) 68 (2): 14–30.
Published: 07 June 2013
...Juho Antti Pesonen Purpose Information and communication technologies (ICT) have had a profound impact on tourism marketing. For several decades one of the cornerstones of marketing has been market segmentation. The purpose of this paper is to examine how ICTs have affected market segmentation...
