...Miguel Martim Leal; Beatriz Casais; João F. Proença Purpose This study aims to explore the role of local community in tourism co-creation. Despite the importance of internal stakeholders, there is a dearth of research on the process of place branding co-creation with the local community...

... in a community’s economy. Their goal is to report large visitor impacts to legitimize the sponsor’s position. In some cases, the practices are the result of ignorance and are inadvertent, but too often they are deliberate and enacted with intent to mislead and distort. As a result, much of the work...