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Keywords: Competitive position
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Journal Articles
Customer value management as a determinant of the competitive position of tourism destinations
Available to Purchase
Journal:
Tourism Review
Tourism Review (2002) 57 (4): 15–22.
Published: 01 April 2002
... strategy to affect a destination's competitive position by means of supply‐side measures as well as the communicated and achievable relative consumption/cost position. © MCB UP Limited 2002 Customer value Competitive position Quality perception H . Pechlaner, . Smeral, . Matzler: C u s t...
