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Keywords: Comunicación
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Journal Articles
María Del Pilar Pascual-Fraile, Pilar Talón-Ballestero, Teresa Villacé-Molinero, Antonio-Rafael Ramos-Rodríguez
Journal:
Tourism Review
Tourism Review (2024) 79 (7): 1385–1407.
Published: 08 November 2022
...风险感知和提高旅行意愿。最后, 本文提出了基于新兴主题的未来研究议程。 原创性/价值 据我们所知, 这是第一个分析了目的地形象的危机传播(危机前、危机和危机后)的, 独特的文献计量研究。该研究涵盖了该领域最新的学术文献, 通过其“研究前沿”提供了有关近期危机和灾难的沟通策略的见解。此外, 本文还提出了具有新兴主题的研究议程。这些新兴话题以及从过去事件中吸取的教训, 可以被目的地营销组织 (DMO) 用来进行灾难沟通, 以便在当前的大流行后情景或未来的危机或灾难中恢复目的地的形象。 Comunicación Para la imagen de destinos en crisis y...
