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Keywords: Confusión del consumidor
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Journal Articles
Journal:
Tourism Review
Tourism Review (2021) 76 (3): 594–613.
Published: 18 May 2020
...认知需求, 对消费者的困惑没有显着影响。此外, 所提供信息的质量和数量对于最小化或避免消费者混淆至关重要。 实际意义 这项研究得出的实际意义可能会影响入境在线旅游业的所有利益相关者, 包括管理人员, 广告主管和营销专家, 以提供高质量的信息来促进旅游业。 原创性价值 此项研究贡献与从信息提供者和接收者的决策的理论和经验角度进行的分析相关。 El nexo entre la información y la confusión del consumidor: proveedor de información versus receptor de información Propósito...
