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Keywords: Consensus mapping
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Journal Articles
Artificial intelligence adoption in hospitality: challenges and opportunities across hierarchical levels
Open Access
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 613–630.
Published: 17 April 2025
... the benefits and obstacles associated with artificial intelligence adoption. Design/methodology/approach This study adopts a consensus mapping approach to analyze insights gathered from interviews with 55 information-rich participants, representing diverse hierarchical roles within the hotel industry...
