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Keywords: Consumer decision-making
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (1): 455–481.
Published: 02 September 2024
...Javier Perez-Aranda; Denis Tolkach; Jenny H. Panchal Purpose This study aims to explore the relationship between Generation Z (or Gen Z) consumers’ decision-making styles and electronic word-of-mouth (eWOM) use in the tourism sector. Drawing on the consumer style inventory (CSI) model...
