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Keywords: Consumer involvement
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Journal Articles
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1135–1152.
Published: 11 September 2021
...Neha Yadav; Sanjeev Verma; Rekha D. Chikhalkar Purpose This study aims to examine the moderated-mediation impact of consumer involvement and destination preference on travel intentions. Stimulus-Organism-Response (SOR) and elaboration likelihood model (ELM) guided the conceptual framework...
