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Keywords: Consumer typology
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Journal Articles
Modeling wine consumer typology, motivation, satisfaction and loyalty: Wine tourism destination visitors vs residents in Florida
Available to Purchase
Journal:
Tourism Review
Tourism Review (2024) 79 (6): 1234–1256.
Published: 14 November 2023
...Asli D.A. Tasci; Wei Wei; Robin M. Back Purpose This study aimed to identify both visitors’ and residents’ general wine consumer typology as well as their typology specific to a wine destination, Florida, and investigated the influences of these typologies on consumer motivation to visit a winery...
