Keywords: Consumer value
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Journal Articles
Tourism Review (2020) 75 (1): 41–44.
Published: 05 February 2020
...Martina G. Gallarza; Irene Gil Saura Purpose Consumer value (CV) is endemic to marketing, and therefore, it is a crucial notion to understand the evolution of tourism research. This paper aims to review the main achievements made on CV in tourism and hospitality literature and also...

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