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Keywords: Conversation style
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Journal Articles
AI tour guides: the role of conversation style and destination type
Available to Purchase
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 755–781.
Published: 12 December 2025
...Huili Yan; Tian Tian; Yifan Lu; Hao Xiong Purpose On the basis of congruity theory and language expectancy theory, this study aims to investigate the effect of artificial intelligence ( AI ) tour guides’ conversation style and destination type congruity on consumers’ continuance usage intention...
