...Pietro Beritelli; Federica Buffa; Umberto Martini Purpose – The purpose of this paper is to present an alternative perspective on understanding the coordinating role of destination management organizations. Destination Management Organizations (DMOs) are known to have a coordinating role within...

...‐creating activity embedded within a network, and that there are two approaches to network management: strategic management and the coordination of cooperation among the actors involved. Research limitations/implications The paper is conceptual in nature. The authors intend to test the developed...