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Keywords: Countries
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Journal Articles
Journal:
Tourism Review
Tourism Review (2011) 66 (3): 14–24.
Published: 20 September 2011
... of a nation's brand identity and image. The examination is restricted to one, rather homogeneous country, Finland. It would be of interest to conduct comparable analyses in other, more heterogeneous countries. Another avenue for future research would be to test the market, in other words to question potential...
