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Keywords: Culture broker
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (3): 808–833.
Published: 15 November 2022
... as leaders, mediators, middlemen and culture brokers. But the content and importance of these roles have changed over time, the emphasis on instrumental components gradually being superseded by communicative components for modern tour guides (Weiler, 2016). These roles provide an initial structure...
