Keywords: Customer brand engagement
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Journal Articles
Journal Articles
Tourism Review (2021) 76 (1): 164–183.
Published: 22 May 2020
...Francisco Peco-Torres; Ana I. Polo-Peña; Dolores M. Frías-Jamilena Purpose This study aims to analyze the effect of the use of social media on the perception of brand personality and to identify its effect on customer brand engagement. Design/methodology/approach The study adopted an exploratory...

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