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Keywords: Customer brand engagement
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (3): 601–621.
Published: 20 June 2023
... of destination-based cognitive, affective and behavioral customer brand engagement (CBE) on customer brand co-creation (CBC). This research also examined the effects of involvement and CBC on customer revisit intention (CRI) during the COVID-19 pandemic. This study also tested the moderating role of customers...
Journal Articles
Journal:
Tourism Review
Tourism Review (2021) 76 (1): 164–183.
Published: 22 May 2020
...Francisco Peco-Torres; Ana I. Polo-Peña; Dolores M. Frías-Jamilena Purpose This study aims to analyze the effect of the use of social media on the perception of brand personality and to identify its effect on customer brand engagement. Design/methodology/approach The study adopted an exploratory...
