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Keywords: Customer digital data
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Journal Articles
Journal:
Tourism Review
Tourism Review (2019) 74 (1): 104–115.
Published: 04 February 2019
... Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Data analytics Dashboards Social media data Consumer voice Marketing accountability Managing data Customer digital data Widespread capture and storage of data abounds but what is less clear...
