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Keywords: Customer journey
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (8): 1409–1426.
Published: 26 December 2023
...Lina Zhong; Zongqi Xu; Alastair M. Morrison; Yunpeng Li; Mengyao Zhu Purpose This study aims to examine the use of the metaverse in tourism and hospitality to comprehend better how the technology might shape customer journey management, especially relative to information provision, experiences...
