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Keywords: Customer lifetime value (CLV)
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Journal Articles
Pilar Talón-Ballestero, Lydia González-Serrano, Teresa Villacé-Molinero, Giampaolo Viglia, Won Seok Seo
Journal:
Tourism Review
Tourism Review 1–25.
Published: 28 May 2026
.... Drawing on expert consensus, it identifies key Customer Lifetime Value ( CLV ) drivers and analyses the operational conditions required to implement CLV-informed pricing within Revenue Management–Customer Relationship Management (RM-CRM) integration, informed by Fair Personalised Pricing perspective...
