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Keywords: Customer relationship management (CRM)
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Journal Articles
Pilar Talón-Ballestero, Lydia González-Serrano, Teresa Villacé-Molinero, Giampaolo Viglia, Won Seok Seo
Journal:
Tourism Review
Tourism Review 1–25.
Published: 28 May 2026
... time, rather than by isolated transactions or momentary price sensitivity (Reinartz and Kumar, 2003). Revenue management (RM) Customer relationship management (CRM) Customer lifetime value (CLV) Personalised pricing Relational pricing 收益管理 (RM) 客户关系管理 (CRM) 顾客终身价值 (CLV) 关系型定价 个性化定价...
