...Nuria Recuero Virto; Maria Francisca Blasco López; Sonia San-Martín Purpose This research aims to provide evidence of the impacts of market orientation, customer value approach (through prestige, value for money and reputation for quality) and innovation on museum sustainability. Design...

..., have been considered as critical in tourist' perception of risk. Hitherto, little attention has been paid to the influence of perceived risk on customer value in tourism. Thus, a conceptual framework, developed with respect to perceived risk and customer value amongst tourists, is presented. Since...

... position can be explained by factor conditions and conditions of demand, quality and structure of sectors involved, strategies as well as market and organizational structures. The competitive system depicted above forms the basis for the creation of “customer value” and therefore is a source of future...