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Keywords: Customer value cocreation (CVCC)
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (1): 72–88.
Published: 02 November 2022
...Mei-Yu Wang; Yong-Quan Li; Wen-Qi Ruan; Shu-Ning Zhang Purpose This study aims to analyze how bed and breakfast (B&B) experience influences customer value cocreation (CVCC) through emotional psychological factors under the social servicescape (SSC). Design/methodology/approach A moderated chain...
