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Keywords: Customized travel
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Journal Articles
Resistance to AI-designed customized travel: the role of perceived personalization
Available to Purchase
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 651–668.
Published: 04 April 2025
...Jin Wen Niu; Kai Wang; Lei Wang; Wen-Qi Ruan; Haowen Xiao Purpose The purpose of this study is to examine tourists’ acceptance of artificial intelligence (AI) in the customized travel industry, focusing on its role in travel planning and design. While AI offers advantages such as increased...
