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Keywords: Destination brand
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Journal Articles
Journal:
Tourism Review
Tourism Review (2014) 69 (2): 89–110.
Published: 10 June 2014
...Asli D.A. Tasci; Basak Denizci Guillet; William C. Gartner Purpose – The purpose of this study is to examine if consumers have substantially common color preferences in hospitality uniforms for destination brands. Employee uniforms with their dimensions of style, material and color are a crucial...
