... ). The study also investigates how social media communication contributes to destination brand equity ( DBE ) and whether this relationship varies between online- and offline contexts. Design/methodology/approach A survey was conducted with 659 tourists in Hoi An, Vietnam. It focused on those who had used...

... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Agritourism experience Value cocreation Destination brand equity Happiness experience Perceived experience value 农业旅游体验 价值共创 目的地品牌资产 快乐体验 感知体验价值 Experiencia de agroturismo Cocreación de valor Valor...

... of 2021, regardless of the pandemic. Partial least squares–structural equation modelling (PLS-SEM) was used for data analysis. Findings Results show that IMC consistency has a significant impact on the four destination brand equity dimensions, i.e. awareness, image, perceived quality and loyalty...

...Huike Shi; Yaping Liu; Tafazal Kumail; Liurong Pan Purpose This study aims to explore the relationships among destination brand equity, brand authenticity and revisit intention. The mediating role of tourist satisfaction and the moderating role of destination familiarity in these relationships...