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Keywords: Destination brand equity
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Journal Articles
Agritourism experience value cocreation impact on the brand equity of rural tourism destinations in China
Available to Purchase
Journal:
Tourism Review
Tourism Review (2023) 78 (5): 1315–1335.
Published: 11 April 2023
... cocreation Destination brand equity Happiness experience Perceived experience value 农业旅游体验 价值共创 目的地品牌资产 快乐体验 感知体验价值 Experiencia de agroturismo Cocreación de valor Valor de marca de destinos Experiencia de felicidad Valor percibido de la experiencia Sichuan Centre for Rural...
Journal Articles
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty: the case of Croatia
Available to Purchase
Journal:
Tourism Review
Tourism Review (2023) 78 (3): 697–711.
Published: 19 October 2022
... así el enfoque “de afuera hacia adentro”, que es uno de los principios base de la CIM. Purpose This paper aims to examine how message consistency pursued through integrated marketing communications (IMC) can build a strong destination brand equity in a very dynamic environment and whether...
Journal Articles
Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of tourist satisfaction and the moderating role of destination familiarity
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (3): 751–779.
Published: 15 February 2022
...Huike Shi; Yaping Liu; Tafazal Kumail; Liurong Pan Purpose This study aims to explore the relationships among destination brand equity, brand authenticity and revisit intention. The mediating role of tourist satisfaction and the moderating role of destination familiarity in these relationships...
