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Keywords: Destination brand self-congruity
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Journal Articles
Shopping destination brand equity and service quality
Available to Purchase
Journal:
Tourism Review
Tourism Review (2025) 80 (2): 472–496.
Published: 19 April 2024
... culture-related variable mianzi, destination product quality, destination service quality, destination brand value, destination brand resonance, destination brand self-congruity and destination overall brand equity. Design/methodology/approach A questionnaire survey was conducted in 2021, yielding 475...
