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Keywords: Destination communication
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Journal Articles
Journal:
Tourism Review
Tourism Review (2025) 80 (2): 586–600.
Published: 27 August 2024
... stages of destination communication campaigns to support online user discourses reflecting brand value cocreation and preventing brand value codestruction. Originality/value The study responds to a lack of research on online user discourses initiated by stakeholder reactions to DMO brand communication...
