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Keywords: Destination communication
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Journal Articles
Journal:
Tourism Review
Tourism Review (2025) 80 (2): 586–600.
Published: 27 August 2024
... managerial implications. Specifically, the authors suggest guidelines for all stages of destination communication campaigns to support online user discourses reflecting brand value cocreation and preventing brand value codestruction. Originality/value The study responds to a lack of research on online user...
