Skip to Main Content
Keywords: Destination communication
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Tourism Review (2025) 80 (2): 586–600.
Published: 27 August 2024
... stages of destination communication campaigns to support online user discourses reflecting brand value cocreation and preventing brand value codestruction. Originality/value The study responds to a lack of research on online user discourses initiated by stakeholder reactions to DMO brand communication...

or Create an Account

Close Modal
Close Modal