...Suk Ha Grace Chan; Binglin Martin Tang; Zhiwei (CJ) Lin; Kang Ying Connie Gao Purpose Despite the growing interest in micro-celebrities in destination marketing, their role in transferring cognitive, emotional and behavioral outcomes to destination psychological ownership (DPO) is underexplored...

...Marija Bratić; Adam B. Carmer; Miroslav D. Vujičić; Sanja Kovačić; Uglješa Stankov; Dejan Masliković; Rajko Bujković; Danijel Nikolić; Dino Mujkić; Danijela Ćirirć Lalić Purpose Understanding the multifaceted images of tourism destinations is critical for effective destination marketing...

... Stylidis can be contacted at: d.stylidis@mdx.ac.uk 23 05 2019 17 07 2019 01 09 2019 02 09 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Place image Destination marketing Local residents Residents’ destination image...

... and is subject for some major overhauls in the future. Originality/value The paper inspires in terms of rather asking questions for the future than finding answers from the past. Over the past 75 years, aspects of destination marketing and management (DMM) received considerable attention (Ávila-Robinson...

... likelihood of visiting a destination. Practical implications The findings provide useful guidance for efficient marketing programs to attract more visitors to a certain tourist destination. Destination marketers must assess the level of familiarity of potential travelers in the development, design...

... have examined the relations between the experience economy and destination marketing campaigns. To extend the scope of the existing knowledge, this paper aims to explore the use of experience marketing in destination marketing campaigns. Design/methodology/approach The study conducts a qualitative...

... 03 2017 13 07 2017 20 09 2017 26 09 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Destination marketing Dynamic capabilities Value chains Casino management Smart tourism ecosystems Tourism product life cycles...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Destination image London Destination marketing Characteristics of image Visitors vs non-visitors image There are several reasons explaining why places should manage their image and brand, including the need...

... the structure of the secondary data set, which does not separate visiting friends from visiting relatives, and does not capture host behaviour. Practical implications This paper has implications for destination marketers and tourism businesses as a source for reflection on drivers of their local...

...Dr Harald Pechlaner, Dr Metin Kozak, Mr Michael Volgger; Susan L. Slocum; Sally Everett Purpose – The purpose of this paper is to explore a resource-constrained Destination Marketing Organization (DMO) to assess the power struggles inherent in community tourism initiatives when leadership...

... are formed by health beliefs is inconsequential. Visitors to health‐promoting destinations could subconsciously compare their observations of a destination to their own general beliefs on what is healthful. Destination marketing Cognitive dissonance Tourist satisfaction Tourism management Customer...

...' and 'intangible attractions cluster'. The results of this research provide important implications for strategic image management and can aid in designing and implementing sustainable marketing programs for creating and enhancing tourism destination images. Keywords: Image association, Destination Marketing...

...) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed. © Emerald Group Publishing Limited 2005 Information technology destination marketing direct marketing Web‐based promotion best...

... of any marketing strategy, the authors believe that a customer segmentation by motivations via an activity‐based approach will increase the destination's marketing impact. This study aims to backtrack travel motivations from tourist behaviour which can be observed i.e. the activities they performed...

... not use the attraction value of German national parks for their destination marketing. In 2002, the UN‐Year of Ecotourism and the national tourism campain for Germany's natural heritage, made the tourism sector aware of national parks. The situation analysis carried out in German national park regions...