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Keywords: Diffusion of innovation theory
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Journal Articles
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1166–1185.
Published: 04 April 2022
...Xin-Jean Lim; Jun-Hwa Cheah; Alastair M. Morrison; Siew Imm Ng; Siqi Wang Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase...
Journal Articles
Journal:
Tourism Review
Tourism Review (2019) 74 (3): 532–546.
Published: 08 January 2019
...Fakhri Baghirov; Ye Zhang; Noor Hazarina Hashim Purpose This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries. Design/methodology/approach Diffusion of innovations theory...
