Keywords: Diffusion of innovation theory
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Journal Articles
Journal Articles
Tourism Review (2019) 74 (3): 532–546.
Published: 08 January 2019
...Fakhri Baghirov; Ye Zhang; Noor Hazarina Hashim Purpose This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries. Design/methodology/approach Diffusion of innovations theory...

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